Camouflaging as identity work

This paper examines how professionals position themselves and negotiate their identity in the intersection of professional work sales context two service firms. We propose concept camouflaging as to illustrate (re)construct by integrating blurring lines between various discourses professionalism a way that makes appear natural part identity. identify four ways which relation work, namely, relationship builders, trustworthy partners, problem solvers helpers. The present contributes 1) literature on emphasizing importance for construction, 2) previous studies tensions illustrating navigate 3) showing variety available social identities propels unexpected ways.